The Innovation Killer; How What We Know Limits What We Can Imagine…and What Smart Companies Are Doing About It'by
Cynthia Barton Rabe
A book that will change the way leaders think about why innovation is so hard and what they can do to stimulate it.
published by Amacom books
The author of this book is an Intel Innovation Strategist and member of the Eveready Battery Company product management team that originally introduced the Energizer Bunny advertising campaign, Cynthia Barton Rabe.
There is a foreword by Harvard Business School Professor Emerita and author of 'When Sparks Fly; Igniting Creativity in Groups, Dorothy Leonard.
About the book:
Readers will find The Innovation Killer to be a quick and entertaining read full of examples from multiple industries, disciplines and academic studies. Importantly, it also contains specific advice for immediately implementing the concepts it presents.
"The suggestion that zero-gravity thinkers can enhance the innovation process is another advance in the effort to enhance the probability of (innovation) success." -Dorothy Leonard, Harvard Business School Professor Emerita and author of When Sparks Fly; Igniting Creativity in Groups.